Grab Pretzels

Branding

packaging

illustrations

2022

About project

Grab Pretzels is a vibrant and friendly snack brand designed for a young, dynamic audience. We created a bold logo and identity filled with playful elements that convey spontaneity, lightness, and joy. The bright color palette and fluid shapes build a memorable visual language that stands out on the shelf and sparks positive emotions.

Process

Our goal was to translate the essence of matcha into a visual identity appealing to a young, urban audience. We focused on minimal graphics, refined typography, and a soft, calming color palette inspired by Japanese aesthetics. The result is a light, elegant design that aligns with both the product and its creator’s personal brand.