Jetox Matcha

Branding

packaging

illustrations

2019

About project

Jetox Matcha is a trendy matcha-based drink created for a lifestyle blogger. We designed a minimalist, clean packaging that evokes Japanese culture, purity, and harmony. The visual language reflects the modern perception of matcha as a refined and balanced daily ritual.

Process

Our goal was to translate the essence of matcha into a visual identity appealing to a young, urban audience. We focused on minimal graphics, refined typography, and a soft, calming color palette inspired by Japanese aesthetics. The result is a light, elegant design that aligns with both the product and its creator’s personal brand.