TopFlora

Branding

packaging

illustrations

2024

About project

Topflora is a next-generation supplement brand combining probiotics, prebiotics, and postbiotics. We created the visual identity and packaging series with a focus on elegance, clarity, and trust. The design targets a female audience and features foil accents that emphasize the product’s premium nature.

Process

We started by analyzing the target audience and competitors in the women’s supplements category to define the right visual and emotional cues. Then we developed a color navigation system, modern layout, and foil details to evoke asense of care, purity, and premium quality. The packaging was tested with a focus group and refined to maximize shelf impact and visual differentiation.