SmartPOS

Branding
Application
website
presentation
2022

О проекте

В стремительно трансформирующемся мире платежей SmartPOS выделяется как преобразующая сила, переопределяя то, как бизнесы переходят на цифровые транзакции. Этот инновационный стартап стремится дать больше возможностей банкам, платёжным провайдерам и малому бизнесу по всему миру.

SmartPOS предлагает удобное решение Tap-to-Pay через Android-смартфоны для цифровых платежей, обеспечивая комфорт и гибкость. Решение легко адаптируется: партнёры могут персонализировать и брендировать его под свои задачи.

Результат

1
Айдентика бренда
SmartPOS вышел на рынок с сильным и уверенным образом, который легко считывается в платёжной экосистеме.
2
UX/UI-дизайн приложения
От идеи до реального продукта — с плавными взаимодействиями и быстрой функциональностью.
3
Дизайн сайта компании и разработка на Webflow
Цифровой портал, который демонстрирует возможности приложения и делает сложные функции понятными.
4
Дизайн презентации и создание контента
Сочетание визуального сторителлинга и фактов, превратившее презентацию в мощный инструмент для диалога с банками.

Эффект

Расширение горизонтов
С готовым к продаже решением от SmartPOS банки по всему миру получили в руки продукт, меняющий правила игры. Он превращает рутинные процессы оплаты в естественный и удобный опыт.
Рост доверия
Айдентика SmartPOS вселяет доверие, подчёркивая стремление к безопасности и инновациям. Это не просто приложение — это символ прогресса в платёжных решениях.
Упрощение взаимодействия
Приложение SmartPOS соединяет продавцов и клиентов. Решение, адаптированное для африканских стран, таких как Руанда и Кения, упрощает процесс оплаты и способствует экономическому росту.

Отзыв

Я абсолютно в восторге от выдающейся работы, которую Андрей проделал на всех этапах! От создания мощной айдентики до дизайна и разработки потрясающего сайта на Webflow — его профессионализм ощущался во всём. UX/UI-дизайн нашего продукта получился безупречным, а презентации — по-настоящему убедительными. И всё это — с отличной скоростью выполнения. Профессионализм и талант Андрея действительно подняли наш бизнес на новый уровень. Настоятельно рекомендую!
Дмитрий Широков
CFO, SmartPOS

SmartPOS Brand Identity

4 weeks project

Building payment solution of tomorrow

We aimed to craft a brand for SmartPOS that exudes security, trust, and optimism. The visual identity empowers people to envision boundless possibilities, fostering a sense of belonging to something greater. SmartPOS instills positivity and hopes for the future.

The logo centers around global connectivity, mirroring the essence of SmartPOS. It symbolizes how SmartPOS bridges merchants and clients worldwide to craft optimal payment solutions for people.

SmartPOS Android App

6 weeks project

Design Thinking approach

Using the design thinking methodology, I crafted a timeline dedicated to the SmartPOS app's UX/UI design. This approach guided us through each phase, from research to initial concept sketches, from wireframes to  the final user interface design. The iterative nature of design thinking ensured that we constantly refined and improved the app's design, making it user-friendly and visually appealing. This process allowed us to stay focused on delivering a top-notch design while maintaining a straightforward and effective workflow.
1
Empathize
  • Competitive Analysis
  • Feature analysis
2
Define
  • Personas
  • Empathy map
  • Customer Journey Map
3
Ideate
  • Information Architecture
  • Wireframes
4
Prototype
  • Design system
  • Final Design Prototype
5
Test
  • Usability Testing
  • Feedback Incorporation
  • Continuous Iteration

SmartPOS App Features

Addressing the challenges around user experience, the SmartPOS app is engineered for swift and simple merchant interactions, elevating the payment experience. Aligning with the brand's vision of "effortless," the app employs strategic micro-interactions, crafted UX copy, and adheres to the latest Android guidelines, ensuring a seamless native application. By streamlining traditionally complex tasks like identity verification and transfers, SmartPOS transforms mundane actions into engaging user flows.
1
POS terminal
Fast and easy way to make and accept payments
2
Manage Product Information
Product information,prices,
quantityand barcodes
3
Barcode Scanner
Scan barcodes to simplify product checkout and management
4
In-depth Analytics
Day-to-day sales statistics,
best-selling products, and more
5
Role-based Access Control
Manage user access to app features and data based on their roles and permissions
6
Variety of payment options
physical card, mobile
payments & QR code payments
7
Money Withdrawal
Fast and secure withdrawal of funds to a selected bank account

UX Principles:
‍Easy Access, Fast work

Core UX principles are built upon simplicity and efficiency. SmartPOS prioritizes Easy Access, ensuring that users can effortlessly navigate the app without unnecessary hurdles. Moreover, we understand the value of time for users who interact with the app repeatedly throughout the day. Fast Work, dictates that the app's speed is optimized to eliminate any frustration stemming from delays or cumbersome interactions.
1
Seamless Navigation:
SmartPOS employs intuitive navigation, reducing the learning curve and enabling users to access crucial features with ease.
2
Effortless Interactions
With streamlined processes and well-designed user flows, users can complete tasks swiftly, minimizing frustration and enhancing productivity.
3
Minimalistic Design
The interface is clean and clutter-free, allowing users to focus on their tasks without distraction, thus promoting efficient usage.
100+ wireframes for UX part

Onboarding & Demo

To ease the adoption of tap-to-pay technology, SmartPOS introduces a user-friendly demo mode with simplified registration. This mode allows users to explore the app's features and understand tap-to-pay functionality without immediate business registration.

Users can fully engage with the app's capabilities, making an informed decision about integrating the technology into their operations. The transition to business registration only occurs when users are ready to start actual transactions, streamlining the onboarding process and emphasizing user empowerment.

3 ways to add items to checkout

SmartPOS offers three convenient methods to add items to the checkout. Firstly, the traditional terminal method enables direct manual entry. Secondly, the items catalogue presents a structured inventory for swift selection. Lastly, the barcode scanner streamlines the process by quickly scanning product codes, ensuring efficient and accurate transactions.
POS Terminal
Items
Quick overview and search of all products and categories
Barcodes
scan to simplify checkout and management

Easy & Fast Payment process

After adding items to the checkout, effortlessly apply discounts or proceed with your purchase. Choose between tapping your card or scanning a QR code for swift payment. Once completed, a client can receive a receipt instantly, ensuring a smooth and convenient transaction journey.

App Settings

Users can easily review their transaction history, ensuring transparency and efficient record-keeping. The Money Withdrawal feature facilitates swift and secure fund transfers to selected bank accounts, enhancing financial management. The Manage Items function empowers users to effortlessly organize their product catalog, optimizing business operations. Additionally, the app's sophisticated role-based access control allows different roles, such as owner, admin, and seller, to seamlessly manage permissions and ensure a smooth operational flo
Purchase history
Product information, prices, quantity and barcodes
Roles
Manage user access based on their roles and permissions

Analytics

With SmartPOS's advanced Analytics feature, businesses gain valuable insights into their operations. From day-to-day sales statistics to identifying best-selling products, this feature provides actionable data that empowers informed decision-making. This real-time analysis enables businesses to fine-tune strategies, capitalize on trends, and optimize their offerings for better customer satisfaction and increased revenue.

SmartPO website

4 weeks project
Visit website

Website Design & Webflow Dev

The SmartPOS website is strategically tailored to allure potential clients, especially banks. Featuring the SmartPOS White Label, it showcases the solution's capacity to facilitate effortless payments using Android phones, fully adaptable to individual needs. Additionally, the website presents the app's versatile features, effectively appealing to a wide range of clientele.

Design elements.
Home page

The website design exudes modernity and technology, perfectly reflecting SmartPOS's innovative spirit. The main page, designed for bank managers, is a seamless blend of sleek visuals and intuitive navigation. It's a vibrant showcase of SmartPOS's benefits, inviting managers to explore how the solution can amplify their bank's customer base, revenue, and reputation.

Design elements.
Features page

The features page of the website embodies a contemporary and technological aesthetic, aligning seamlessly with SmartPOS's forward-thinking essence. This page serves as an interactive hub, presenting a comprehensive array of SmartPOS's functionalities that go beyond the home page highlights. With its clean design and user-friendly layout, the features page engages visitors, guiding them through the diverse capabilities of SmartPOS that empower businesses across various sectors.

Presentation

1 weeks project
See presentation

Deck for banks

I formulated a presentation strategy for banks that ensured clarity and engagement. By creating an informative storyline and impactful infographics, I introduced SmartPOS's innovative solution and emphasized its security features. This presentation effectively conveys SmartPOS's distinctiveness to potential banking partners.

Work with content

Usually, I receive just a page of thoughts by client. This is just one of many examples of how I can turn your content into impressive slides
more projects
Sakura PRO видео презентация
арт-дирекшн
презентация
видеопродакш
звуковой дизайн
РЖД Байкал
арт-дирекшн
видеопродакшн
звуковой дизайн
контакты

Мы предлагаем вам получить конкурентное преимущество и адаптироваться к изменениям рынка

Свяжитесь с нами удобным для вас способом
Феликс Богатков
креативный директор
whats app
telegram
почта

Join our team

Thank you!
I'll try to get back to you as soon as I could
Something went wrong

Оставьте заявку и мы свяжемся с вами в ближайшее время

Thank you!
I'll try to get back to you as soon as I could
Something went wrong
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Или напишите нам в мессенджер для моментальной свзяи
whats app
telegram