Engel Chocolate

branding

packaging

illustrations

2024

About project

ENGEL is a hand-crafted chocolate made in the Swiss mountains of Engelberg. We designed the logo and packaging series to reflect the purity of nature and the artisanal spirit behind the product. Hand-drawn illustrations highlight the uniqueness of each bar, while rich chocolate tones and textured paper elevate the sensory experience.

Process

We began by exploring the local context and cultural identity of Engelberg to build an authentic and emotionally resonant design. The visual concept centers around the idea of “handmade for you,” expressed through organic lines and a warm, earthy palette. Final mockups were tested using premium textured paper to enhance the tactile quality of the packaging.