Shakti Mala

branding

packaging

illustrations

2024

About project

Shakti Mala is a handcrafted jewelry brand rooted in sacred symbolism and feminine energy. We created a visual identity combining heartfelt hand-drawn illustrations, natural textures, and premium cardboard. Every design element emphasizes the care, mindfulness, and artisanal value of each piece.

Process

The process started with a deep dive into Hindu iconography and local craft traditions. Our goal was to reflect the warmth and spirit of handmade work — from textured paper to a soft, symbolic illustration that bridges the sacred and the personal. All visuals were sketched by hand and digitized while preserving their authentic feel.