Raise the Reif

Branding

key visual

2024

About project

Raise the Reef is a visual campaign supporting coral restoration in the Coral Triangle. We developed the event’s identity, including posters, digital assets, and merchandise, to raise awareness about coral preservation. Vibrant typography, hand-drawn coral illustrations, and a fresh color palette create an energetic and engaging atmosphere.

Process

The main challenge was to blend a serious environmental issue with a positive and hopeful visual message. We designed a friendly, eye-catching style with a focus on clarity and emotional connection. Special attention was given to the adaptability of the visual elements across print, digital, and apparel formats.